More than 20 years after the last update, Automobili Lamborghini has just presented the new version of its historic logo!
This visual evolution of the brand to the bull aims to reflect the values « brave », « unexpected » and « authentic » of its mission, namely « Driving Humans Beyond », a concept that translates into the intention to always go beyond limits, standards and conventions.

This evolution is part of the vast transformation process called Direzione Cor Tauri, the strategy that embodies Lamborghini's new trajectory of sustainability and decarbonization. The aim is to create a strong pact with future generations, serving as inspiration and model for innovation and sustainable progress. With this in mind, the company of Sant-Agata Bologna is implementing changes that concern not only cars but also the identity of the brand as a whole.
Indeed, the change also extends to all the manifestations of the brand, with the creation of a new official typography, echoing the incomparable lines and angularity of cars.

In a rapidly changing environment, Automobili Lamborghini looks to the future with this redesigned logo that embodies innovation and determination. This is a strategic change that perfectly complements the holistic change outlined by the Direzione Cor Tauri programme, marking a new step in the company's positioning.