Inside Lamborghini Geneva

Lamborghini cars embody dreams, intensity, sportsmanship but above all, passion... What about behind the scenes, between the walls of your Geneva dealership? We suggest you discover Lamborghini spirit from inside, told by those who work here on a daily basis. This first immersion will take place in the company of Laurent, Sales Specialist and bull brand lover for a long time...

Once upon a time there was a Countach...

It's a story that comes from a child's eyes, with all the magic you can find there. Laurent is about ten years old when he sees his first O.R.N.I. (Unidentified Rolling Object). The Lamborghini Countach, with its famous elyter door openings, had entered him and will not leave him.

Happened by the legend, he promised himself that if he could, he would buy a Countach later. The time having done his work, his first car will finally be a Diablo... After years on a motorcycle, only Lamborghini could give him the same level of sensation with a car —Not to mention the dream. Amateur of 12 cylinders, his second Lamborghini will be an Aventador.

Atypical course

After 23 years working in a bank, Laurent decides to raise his foot and takes three sabbatical years. The founders of the Lamborghini garages in Geneva and Porrentruy then offer to join their teams as a commercial. Client Lamborghini and passionate about the brand for many years, he accepts the challenge, with the desire to know the background. As he himself says, when you are a Lamborghini customer, you see the bright side of things; from customer to employee, you see the bright side but from inside. In the dream, the loop is closed.

Atmospheric, atmospheric

He loves all the models of the brand, really and sincerely. He has a special affection for the Huracan Performante but basically, his favourites are on the 12 cylinders, such as this Aventador of a beautiful blue that he makes us discover in the show room. Like all aficionado of the brand, he appreciates the fact that it is atmospheric motors, reliable and powerful, which are mechanical what a complication watch is at watchmaking.

For the Aventador, Lamborghini is part of a white page; from the engine to the chassis, everything was created in the factory of Sant的Agata Bolognase, making this model a pure Lamborghini product. It's the only renowned manufacturer to do this

Memories and transmission

Laurent shows us the recently renovated workshop, where Lamborghini and other brands are repaired and maintained. When asked about his best memory, he cannot choose one specifically. First, there is the relationship with customers, who come as passionate and with whom a friendly relationship, based on a good state of mind, develops. It's all the magic of the bull brand. The spirit, like the atmosphere, is unique.

There are also circuit pipes organized by the factory of Sants Agata Bolognase which allow employees to know each model perfectly.

Finally, there are the ten annual days of the Geneva Auto Show, where all the staff are gathered and live strong moments, from those who join for a long time.

In watermark, we always find Lamborghini's out-of-standard universe, based on true passion, sincerity and humanity.

The importance of transmission is at the heart of the brand, which knows that the child amazed today will be the happy customer of tomorrow, like Laurent.