Inside Lamborghini Geneva #2

With the first « Inside Lamborghini Geneva », you passed on the other side of the curtain in the company of Laurent, who shared his passion for the bull brand and immersed us in the daily life of this mythical brand.
Let's continue to discover the Lamborghini spirit behind the scenes with this second part dedicated to your Geneva dealership. This time, it's Claudia and Ileana. —working in post-sales administration and general marketing oriented administration respectively—That lift the veil...

In the beginning...

Let us go back to the source to understand the strength of the engagement of our two guides of the day.
Sixteen years ago, Claudia is about to leave to stay in the United States to perfect her English. Mechanic colleagues then told him of the opportunity to join the nascent team of the Lamborghini concession, of which they will be part. She meets management, the contact is positive and when she returns, she integrates this team that she already knows in part and will not leave her anymore.
Ileana, on the other hand, was hacked at an Auto Show. The one who had been hired to hold the shop the time of the event has been present for now twelve years...

A family look

Both from families working in automobiles or mechanics, their passion goes back a long time and has found here the perfect place to flourish. They are accompanied by exceptional cars and do not tire of them. —because you never get used to so much magic— alongside a team they have long enjoyed. There is everything about family cocoon, where knowing each other's qualities and defects gives a unique strength and creates benevolence. However, with Italian blood flowing in many veins of the team, we will not talk about family but rather about famiglia.
This feeling is amplified by the customer relationship and friendly ties that often create. The reunions can then take place during events organized by Lamborghini Geneva (outings on circuits, BullRuns) or informally, to drink a coffee and chat. When we talk about Lamborghini's unique spirit, we don't exaggerate...

The Lady in Lamborghini

The subject of women in an essentially masculine environment is very interesting, whether on the side of Claudia and Ileana as well as on the side of their clients. Because yes, women love sports cars and control them.
Among the best driving memories of Ileana, there is the exit on the Vairano circuit, where the participants were able to test the Lamborghini Super Trofeo, led by Vitantonio Liuzzi, former F1 driver. The sensations felt were extraordinary and put a smile on her when she talked about it. Of course, she likes to be able to drive one of the vehicles herself and does not tire of the surprising eyes of the male gente.
Claudia remembers the first time she got into a Lamborghini. She was a Diablo and without knowing it, she signed a pact she never regretted.

In addition, more and more women are acquiring a Lamborghini and although the arrival of the Urus may have contributed to it, many women are opting for a double seat and enjoying the sensations of unique conduct. Let us particularly enjoy the example of the American gender-agenary who came to serve her Huracán during her holidays. A car with which she came to Europe alone and which she likes to drive on a circuit. His car. There are clichés starting to get a little sweat...

Who likes to transmit well

When one knows that his story started because of a transmission problem on Ferruccio Lamborghini's car, one can only appreciate the fact that it is so at the heart of the brand. During this second dive into the archanes of Lamborghini Geneva, the transmission of a pure passion came out again through sincere and fundamentally human anecdotes.
From the little boy who writes to the concession to ask them if he can come to see the cars with his friends on his birthday day, passing through the lady who had entrusted her loved ones that his dream was to take a tour in Lamborghini to celebrate his 100th birthday, all the people who wanted to approach the legend were greeted with pleasure, in complete simplicity.

The conclusion will be with a story that perfectly synthesizes the themes of this second « Inside Lamborghini Geneva » A few years ago, at the Motor Show in Geneva, Ileana and Laurent met Lola, a young girl who dreamed of riding in a Lamborghini. Invited by the team, she marvels at the models, settles in, soaks in the magical atmosphere of the moment... The dream and benevolence seem to be a beautiful potion to create connections because Lola keeps in touch with Ileana and Laurent and they regularly give each other news. This is how we know that Lola is finishing her studies as a car designer, fully living a passion maintained since her childhood. A new generation of talents is preparing to take over and transmit in turn... And that's great news!